These offers are valid only for eligible users who see the offer on Instacart.com or the Instacart mobile app.

$20 off First Order of $50 for New York Times Cooking Subscribers

Offer for $20 off your first order of $50 or more is valid for New York Times subscribers through 02/28/26 at 11:59PM PT, while supplies last. Discount expires 60 days after activating the offer within your Instacart account. Offer is valid only for new Instacart users. The order must be placed with one retailer and purchased through Instacart.com or the Instacart mobile app. Discount will be applied to the total purchase price for all non-alcohol and non-prescription products, and excludes taxes, service fees, special handling fees and/or other fees. Deliveries subject to availability. Offer does not apply to restaurant orders on Instacart. In order to take advantage of this offer, customers must have a valid account on Instacart.com with a valid payment method on file. Only one offer per household. Instacart reserves the right to modify or cancel this offer at any time. Offer may not be sold, copied, modified, transferred or used retroactively for prior purchases. Void where restricted or prohibited by law. Offer may not be combined with any other sale, promotion, discount, code, coupon, and/or offer. Free delivery may not apply if you have already received your 3 Free Delivery Promotion. Offer has no cash value. Instacart is not a retailer or seller. Instacart may not be available in all zip or post codes.

50% off IC+ for New York Times Cooking Subscribers

Offer for 50% off your first year of regularly priced Instacart+ membership (regularly $99 discounted to $49 for the first year) is valid for New York Times Cooking subscribers through 02/28/26 at 11:59PM PT. To redeem this offer, you must activate your Instacart+ membership using the link from the landing page with the offer. Offer not valid for existing Instacart+ members. Annual memberships only. The offer is non-transferable. BY SIGNING UP FOR INSTACART+, YOU AGREE TO THE INSTACART+ TERMS [link: https://www.instacart.com/terms#terms-instacartplus], AND YOU ACKNOWLEDGE THAT YOU WILL BE CHARGED FOR AN ANNUAL INSTACART+ MEMBERSHIP AT THE PROMOTIONAL RATE OF $49 for your first year of membership. Your Instacart+ membership will automatically renew annually, and you will be charged an annual membership fee of $99/year to any active payment method you have on file until you cancel. Subscription prices are subject to change. Other fees, taxes and/or tips may apply. You may cancel your subscription any time by selecting “Cancel Membership” on the “Your Instacart+ Membership” page [link:  https://www.instacart.com/store/account/instacart-plus]. Cancellation goes into effect at the start of your next annual billing cycle. With Instacart+, the delivery fee will not be charged on eligible orders over $35 per retailer; delivery subject to availability. In order to take advantage of this offer, customers must have a valid account on Instacart.com. Only one offer per household. Offer may not be sold, copied, modified, transferred or used retroactively for prior purchases. Void where restricted or prohibited by law. Offer may not be combined with any other sale, promotion, discount, code, coupon, and/or offer. Offer has no cash value. Instacart is not a retailer or seller. Instacart may not be available in all zip or post codes.